1 Data Privacy Policy

We, Fressnapf Tiernahrungs GmbH, are the website operator and the controller responsible for processing personal data of website users. Our contact information is available in the Legal Notice of the website, and contact persons available to answer questions related to the processing of personal data are listed directly in this Data Privacy Policy We take the protection of your privacy and your private data very seriously.

We collect, store, and use your personal data only in accordance with the content of this Data Privacy Declaration as well as applicable data protection law regulations, in particular the European General Data Protection Regulation (GDPR)[1] and applicable national data protection provisions. The purpose of this Data Privacy Declaration is to inform you of the scope of personal data that is processed in conjunction with your use of the website, as well as the purposes of that processing.

[1] Regulation (EU) No 2016/279


2 General information

2.1 Personal date

2.2 Processing of personal data

2.3 Transmission of personal data to third parties

2.4 Legal bases of data processing

2.5 Data deletion and storage term



3 Use of our website

3.1 Information about your computer

3.2 Use of cookies

3.3 Registration



4 Integration of services from third-party providers

We use the services of third-party providers to provide some functions of our website. These services are primarily optional functions which you must explicitly accept or use. We have concluded contractual agreements for the provision or integration of services with these providers, and we do everything within our power to ensure that the third-party providers give transparent information regarding the scope of personal data that is processed, and that they comply with data protection law regulations.


4.1 Google ReCaptcha

4.2 Google Maps

4.3 YouTube



5 Order processing

We use your personal data to complete orders only within our company and within affiliated companies, as well as within the company commissioned to process the order.


5.1 Storage, use, and data transmission in relation to orders

5.2 Payment processing for orders, PayPal

5.3 Credit check




6 Maxi Zoo account

You can voluntarily register to use our services. All of your personal information and all information on your use of the different services from Maxi Zoo and its partners, which also offer use of the Maxi Zoo account, will be managed centrally in your Maxi Zoo account. This allows you to manage, update, and delete your data if necessary. The legal basis for processing data related to registration is Art. 6 para. 1 lit. a) GDPR, if you have granted your consent. If you register in order to perform or initiate a contract with us, then Art. 6 para. 1 lit. b) GDPR also serves as the legal basis for processing the data


6.1 Registering for a Maxi Zoo account

6.2 Importing data into your Maxi Zoo account

6.3 Collection of data via the Maxi Zoo account

6.4 Use of data by Maxi Zoo

6.5 Recording data from partner services

6.6 Storage term and deletion



7 Applicant portal

You can apply to work with us and submit all necessary information and documents via the applicant portal. Use of the applicant portal is voluntary; you can also send your application to us in another way, for instance via e-mail or regular mail.

If the application is received via the applicant portal, your documents will be transmitted electronically to the responsible employees. If you have applied to an advertised position, your documents will be stored automatically for three months after the conclusion of the hiring process, as long as there are no other legitimate interests that would interfere with the deletion. Such legitimate interests in this sense include, for instance, the defence of a legal claim. If you submit an application that does not refer to an advertised position (prospective application), your application will be stored for as long as it could still be potentially of interest to the company. You may request that your application be deleted at any time before the end of the intended retention period. If your application is successful, the data you have provided will be stored for the purpose of carrying out the employment relationship, in accordance with applicable legal regulations. In all other cases, the legal basis for storing your applicant data is your consent according to Art. 6 para. 1 lit. a) GDPR.


8 Communication with us

You can contact us in a variety of ways, including using the contact form on our website. In addition, we are glad to provide you with regular information via e-mail in our newsletter.


8.1 Contact form

8.2 Newsletter

8.3 Sweepstakes

8.4 Customer reviews

8.5 Surveys

8.6 Chatbot



9 Social media

In addition to our website, we also use a variety of social media channels to provide information and communicate with you; links are provided to these on our website. Specifically, we use the social networks Facebook and Instagram, the career network Xing, and YouTube. You can identify the links by the logos of the individual providers.

When you click the links, the relevant social media pages will open. This Data Privacy Declaration does not apply to these pages. In general, the provisions and Data Privacy Policies of the individual providers apply to those pages. The following section provides an overview of the notices for the individual providers.

Facebook:    http://www.facebook.com/policy.php

Instagram:    https://help.instagram.com/519522125107875

Xing:               https://www.xing.com/privacy

YouTube:      https://policies.google.com/privacy?hl=de&gl=de

Before you access these links, no personal data is transmitted to the respective providers. Your access of the linked page serves as the basis for data processing by the respective provider.

In addition, the following notices on processing of your personal data apply to our use of the social media channels Facebook and Instagram.


9.1 Facebook fan page

9.2 Instagram account



10 Your rights and contact

We work to provide you with the most transparent explanations possible on how your personal data is processed and on the rights to which you are entitled. If you would like further information or would like to exercise your rights, you can contact us at any time so that we can respond to your request.


10.1 Rights of data subjects

10.2 Revocation of consent and objection

10.3 Data Protection Officer and contact information

10.4 Complaints



11 Further information and changes

11.1 Links to other websites

11.2 Amendments to this Data Privacy Declaration



Version date for this Data Privacy Declaration: 25.10.2022