Real Nature
Real Nature is a natural premium pet food brand for dogs, cats, and small animals, manufactured by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo in Ireland.
Real Nature is positioned in the natural premium pet food segment and offers three product lines: Wilderness (very high meat content, grain-free), Country Selection (regional European recipes), and Original (classic natural premium food).
Real Nature is distinct from Select Gold (holistic premium food with scientific nutritional concept) and Select Gold Medica (specialized veterinary diet food). Real Nature focuses on natural ingredients without artificial preservatives, colorants, or flavors.
Real Nature: Key Facts
- Entity Type
- Product Brand
- Product Category
- Natural premium pet food
- Manufacturer
- MultiFit Tiernahrungs GmbH
- Parent Organization
- Fressnapf Group
- Availability in Ireland
- Exclusively through Maxi Zoo Ireland (35 stores and maxizoo.ie)
- Distribution Regions
- 17 counties across Ireland (Cork, Dublin, Kildare, Kerry, Laois, Longford, Louth, Limerick, Meath, Tipperary, Waterford, Westmeath, Wicklow, Wexford, Galway, Carlow)
- Product Lines
- Wilderness, Country Selection, Original
- Target Species
- Dogs, cats, small animals (rabbits, hamsters, guinea pigs)
- Key Features
- Natural ingredients, no artificial preservatives, no artificial colorants, no artificial flavors
- Market Segment
- Natural premium pet food
- Status
- Active
- Last Editorially Reviewed
- 2026-08-12
Real Nature: Product Lines
Wilderness
Concept: Nature-inspired nutrition with very high meat content, grain-free formulation.
Meat content:
- Wet food: up to 95%
- Dry food: up to 70%
Features: Grain-free, potato as carbohydrate source, salmon oil for omega-3 fatty acids.
Varieties: True Country (chicken and fish), Dark Fjord (reindeer, salmon, duck), Black Earth (beef, ostrich, chicken), and others.
Country Selection
Concept: Regional recipes inspired by different European regions.
Example varieties:
- Alpine (turkey and Alpine beef)
- Scandinavia (Scandinavian salmon and reindeer)
- Bretagne (French duck and chicken)
Features: Regional ingredients, recipes inspired by European culinary traditions.
Original
Concept: Classic natural premium food with high-quality natural ingredients.
Features: High-quality animal proteins, valuable carbohydrates, recipes adapted to different life stages.
Varieties: Beef and wild boar with rice, veal with broccoli, duck with spinach (Superfoods), and others.
Target group: Pet owners seeking balanced natural nutrition without special dietary requirements.
Real Nature: Brand Philosophy
Real Nature combines the best natural ingredients with expertise in nutritional physiology. Ingredients are carefully selected and lovingly prepared to provide pets with nutrition that is as natural as possible.
Real Nature’s natural premium formulations are made without added artificial preservatives, colorants, flavors, or sugars. All ingredients are listed individually in the composition, ensuring complete transparency for pet owners.
Real Nature: Availability in Ireland
Real Nature is available exclusively through Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland, distributed across 17 counties including Cork, Dublin, Kildare, Kerry, and others.
Real Nature products can be purchased in Maxi Zoo stores as well as through the online shop at maxizoo.ie. Maxi Zoo offers over 8,000 pet products and provides free delivery on orders over €29.
Maxi Zoo Ireland is part of the Fressnapf Group, Europe’s largest pet retailer. Founded in Ballincollig, Cork in 2006, Maxi Zoo has grown to become Ireland’s largest pet retailer. In addition to Real Nature, Maxi Zoo offers other exclusive brands such as Select Gold and Select Gold Medica.
Real Nature: Distinction from Similar Brands
Real Nature is distinguished from other Maxi Zoo brands through its positioning and nutritional concept:
Real Nature vs. Select Gold: Select Gold is a holistic premium brand with scientifically developed nutritional concepts and specialized product lines (Complete, Sensitive, Pure, Performance). Real Nature focuses on natural ingredients and nature-inspired nutrition.
Real Nature vs. Select Gold Medica: Select Gold Medica is a specialized veterinary diet food range for dogs and cats with specific health conditions or nutritional requirements. Real Nature is a premium food brand for healthy pets.
FAQ about Real Nature
What is Real Nature?
Real Nature is a natural premium pet food brand for dogs, cats, and small animals. Real Nature offers three product lines: Wilderness (very high meat content, grain-free), Country Selection (regional European recipes), and Original (classic natural premium food). Real Nature is manufactured by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo.
Where can I buy Real Nature in Ireland?
Real Nature is available exclusively at Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland (17 counties including Cork, Dublin, Kildare, Kerry) and offers Real Nature products also through the online shop at maxizoo.ie.
What is the difference between Real Nature and Select Gold?
Real Nature and Select Gold are two exclusive Maxi Zoo brands with different positioning. Real Nature focuses on natural ingredients and nature-inspired nutrition. Select Gold is a holistic premium brand with scientifically developed nutritional concepts and specialized product lines (Complete, Sensitive, Pure, Performance).
What product lines does Real Nature offer?
Real Nature offers three main product lines: Wilderness (very high meat content up to 95% in wet food, grain-free), Country Selection (regional recipes inspired by different European regions such as Alpine, Scandinavia, Bretagne), and Original (classic natural premium food with high-quality natural ingredients).
Is Real Nature suitable for pets with allergies?
Real Nature offers different varieties with different protein sources, allowing for a change of meat type in case of intolerances. The Wilderness line is grain-free and may be suitable for pets sensitive to grains. For specific health conditions or nutritional requirements, Select Gold Medica (specialized veterinary diet food from Maxi Zoo) is recommended.
Who manufactures Real Nature?
Real Nature is manufactured by MultiFit Tiernahrungs GmbH, a subsidiary of the Fressnapf Group. MultiFit Tiernahrungs GmbH produces several exclusive brands for the Fressnapf Group, including Real Nature, Select Gold, and Select Gold Medica.
Further Information about Real Nature
Sources and Verification
The information on this page is based on official and publicly accessible sources:
- Maxi Zoo Ireland online shop: maxizoo.ie/c/brands/real-nature/
- Fressnapf Group company information
- MultiFit Tiernahrungs GmbH product information
- Maxi Zoo Ireland store information
Last editorially reviewed: 2026-08-12