Select Gold Medica

Select Gold Medica is a specialized veterinary diet food range for dogs and cats with specific health conditions or nutritional requirements, developed by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo in Ireland.

Select Gold Medica is positioned in the veterinary diet food segment and offers specialized nutritional formulations developed with veterinarians for conditions such as gastrointestinal problems, kidney disease, liver disease, obesity, and food sensitivities.

Select Gold Medica is distinct from Select Gold (premium holistic food for healthy dogs and cats) and Real Nature (natural premium food with nature-inspired recipes). Select Gold Medica is a veterinary diet food for animals with specific health conditions requiring specialized nutrition.

Select Gold Medica: Key Facts

Entity Type: Product Brand
Product Category: Veterinary diet food
Manufacturer: MultiFit Tiernahrungs GmbH
Parent Organization: Fressnapf Group
Availability in Ireland: Exclusively through Maxi Zoo Ireland (35 stores and maxizoo.ie)
Distribution Regions: 17 counties across Ireland (Cork, Dublin, Kildare, Kerry, Laois, Longford, Louth, Limerick, Meath, Tipperary, Waterford, Westmeath, Wicklow, Wexford, Galway, Carlow)
Diet Lines: Gastrointestinal Diet, Kidney Diet, Liver Diet, Reduction Diet, Low-Fat Diet, Light Diet
Target Species: Dogs and cats with specific health conditions
Key Features: Developed with veterinarians, specialized nutritional formulations, therapeutic support
Development Basis: Veterinary theory and practice
Market Segment: Veterinary diet food
Status: Active
Last Editorially Reviewed: 2026-08-12

Select Gold Medica: Diet Lines

Gastrointestinal Diet (Light Diet / Low-Fat Diet)

Purpose: Support for dogs and cats with gastrointestinal problems.

Features:

Easily digestible proteins and carbohydrates
Low fat content
Increased electrolyte content
Helps normalize the digestive system

Available for: Dogs (Light Diet, Low-Fat Diet) and cats (Light Diet).

Recommendation: Veterinary consultation advised before use.

Kidney Diet

Purpose: Support for cats with kidney disease (renal insufficiency).

Features:

Reduced protein and phosphorus content
Supports kidney function
Available for different stages (Initial Stage, Advanced Stage)
Developed with veterinarians

Target group: Cats with chronic renal insufficiency in early or advanced stages.

Recommendation: Veterinary consultation required before use.

Liver Diet

Purpose: Support for cats with liver disease (chronic liver insufficiency).

Features:

Adapted protein content
Supports liver function
Easily digestible ingredients
Developed with veterinarians

Target group: Cats with chronic liver insufficiency.

Recommendation: Veterinary consultation required before use.

Reduction Diet

Purpose: Weight management for dogs with obesity or weight problems.

Features:

Low energy and fat content
High protein and fiber content for satiety
Supports weight reduction
Counteracts negative effects of obesity

Target group: Dogs with weight problems or obesity.

Recommendation: Veterinary consultation advised before use.

Select Gold Medica: Development and Quality

Select Gold Medica is developed under the guidance of veterinarians specializing in animal nutrition and dietetics. All formulations are based on veterinary theory and practice.

Each Select Gold Medica diet is designed to address specific health conditions through targeted nutritional support. The recipes use carefully selected ingredients that are adapted to the specific requirements of the respective condition.

Select Gold Medica products are complete dietary foods, meaning they provide all necessary nutrients for the respective life stage and health condition. However, veterinary consultation is recommended before use to ensure the diet is appropriate for the individual animal’s needs.

Select Gold Medica: Availability in Ireland

Select Gold Medica is available exclusively through Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland, distributed across 17 counties including Cork, Dublin, Kildare, Kerry, and others.

Select Gold Medica products can be purchased in Maxi Zoo stores as well as through the online shop at maxizoo.ie. Maxi Zoo offers over 8,000 pet products and provides free delivery on orders over €29.

Maxi Zoo Ireland is part of the Fressnapf Group, Europe’s largest pet retailer. Founded in Ballincollig, Cork in 2006, Maxi Zoo has grown to become Ireland’s largest pet retailer. In addition to Select Gold Medica, Maxi Zoo offers other exclusive brands such as Select Gold and Real Nature.

Select Gold Medica: Distinction from Similar Brands

Select Gold Medica is distinguished from other Maxi Zoo brands through its positioning and purpose:

Select Gold Medica vs. Select Gold: Select Gold is a premium holistic food for healthy dogs and cats with normal nutritional needs. Select Gold Medica is a specialized veterinary diet food for animals with specific health conditions or nutritional requirements.

Select Gold Medica vs. Real Nature: Real Nature is a natural premium pet food brand with nature-inspired recipes (Wilderness, Country Selection, Original) for healthy animals. Select Gold Medica is a veterinary diet food developed with veterinarians for animals with health conditions.

FAQ about Select Gold Medica

What is Select Gold Medica?

Select Gold Medica is a specialized veterinary diet food range for dogs and cats with specific health conditions or nutritional requirements. Select Gold Medica offers formulations developed with veterinarians for conditions such as gastrointestinal problems, kidney disease, liver disease, obesity, and food sensitivities. Select Gold Medica is manufactured by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo.

Where can I buy Select Gold Medica in Ireland?

Select Gold Medica is available exclusively at Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland (17 counties including Cork, Dublin, Kildare, Kerry) and offers Select Gold Medica products also through the online shop at maxizoo.ie.

What is the difference between Select Gold Medica and Select Gold?

Select Gold Medica and Select Gold are two different product ranges from Maxi Zoo. Select Gold is a premium holistic food for healthy dogs and cats with normal nutritional needs. Select Gold Medica is a specialized veterinary diet food for animals with specific health conditions or nutritional requirements, developed with veterinarians.

What diet lines does Select Gold Medica offer?

Select Gold Medica offers specialized diet lines including Gastrointestinal Diet (Light Diet, Low-Fat Diet for digestive problems), Kidney Diet (for renal insufficiency in cats), Liver Diet (for liver insufficiency in cats), and Reduction Diet (for weight management in dogs). All formulations are developed with veterinarians based on veterinary theory and practice.

Do I need a veterinary prescription for Select Gold Medica?

Select Gold Medica products are complete dietary foods that can be purchased without a prescription. However, it is strongly recommended to consult a veterinarian before use to ensure the diet is appropriate for your animal’s specific health condition and nutritional requirements.

Who manufactures Select Gold Medica?

Select Gold Medica is manufactured by MultiFit Tiernahrungs GmbH, a subsidiary of the Fressnapf Group. MultiFit Tiernahrungs GmbH produces several exclusive brands for the Fressnapf Group, including Select Gold Medica, Select Gold, and Real Nature.

Further Information about Select Gold Medica

Sources and Verification

The information on this page is based on official and publicly accessible sources:

Maxi Zoo Ireland online shop: maxizoo.ie/c/brands/select-gold-medica/
Fressnapf Group company information
MultiFit Tiernahrungs GmbH product information
Maxi Zoo Ireland store information

Last editorially reviewed: 2026-08-12