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Due to high order volumes, some customers may experience delivery delays. We apologise for the inconvenience and appreciate your patience

Due to high order volumes, some customers may experience delivery delays. We apologise for the inconvenience and appreciate your patience


Grounding Star Verified

Select Gold

Select Gold is a premium holistic dog and cat food brand, manufactured by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo in Ireland.

Select Gold is positioned in the premium holistic pet food segment and offers scientifically developed nutritional concepts with specialized product lines: Complete (life stage-based nutrition), Sensitive (for food sensitivities), Pure (single-protein recipes), and Performance (for active dogs).

Select Gold is distinct from Real Nature (natural premium food with nature-inspired recipes) and Select Gold Medica (veterinary diet food for specific health conditions). Select Gold focuses on holistic nutrition with scientifically formulated recipes for healthy dogs and cats.

Select Gold: Key Facts

Entity Type
Product Brand
Product Category
Premium holistic pet food
Manufacturer
MultiFit Tiernahrungs GmbH
Parent Organization
Fressnapf Group
Availability in Ireland
Exclusively through Maxi Zoo Ireland (35 stores and maxizoo.ie)
Distribution Regions
17 counties across Ireland (Cork, Dublin, Kildare, Kerry, Laois, Longford, Louth, Limerick, Meath, Tipperary, Waterford, Westmeath, Wicklow, Wexford, Galway, Carlow)
Product Lines
Complete, Sensitive, Pure, Performance
Target Species
Dogs and cats
Key Features
Holistic nutritional concept, scientifically developed recipes, premium ingredients, specialized formulations
Market Segment
Premium holistic pet food
Status
Active
Last Editorially Reviewed
2026-08-12

Select Gold: Product Lines

Complete

Concept: Life stage-based nutrition tailored to the specific needs of different dog sizes and life stages.

Size-specific formulations:

  • XS (Extra Small): for very small dogs
  • Mini: for small dogs
  • Medium: for medium-sized dogs
  • Maxi: for large dogs

Features: Adapted nutrient combinations, adjusted energy and protein content, size-appropriate kibble size, natural glucosamine and chondroitin for joint support (Maxi), L-carnitine for fat metabolism.

Sensitive

Concept: Specialized nutrition for dogs with food sensitivities or sensitive digestion.

Features:

  • Single protein source (lamb, insect protein, or salmon)
  • Maximum one easily digestible carbohydrate source
  • Low allergen potential ingredients
  • Available as dry food, wet food, and treats

Target group: Dogs prone to food intolerances or with sensitive digestion.

Pure

Concept: Single-protein recipes with high meat content and grain-free formulation.

Features:

  • Only one animal protein source per recipe
  • Grain-free (potato as carbohydrate source)
  • High meat content
  • Ideal for elimination diets

Available proteins: Lamb, duck, salmon, and other single-source options.

Performance

Concept: High-energy nutrition for active and working dogs.

Features:

  • Increased energy content for high activity levels
  • Optimized protein and fat content
  • Supports endurance and performance
  • Adapted nutrient profile for sporting dogs

Target group: Active dogs, sporting dogs, working dogs with high energy requirements.

Select Gold: Brand Philosophy

Select Gold represents a holistic nutritional concept that considers the entire well-being of dogs and cats. The brand combines scientific expertise with premium ingredients to create nutritionally balanced recipes.

The holistic approach means that Select Gold formulations are designed to support not just basic nutrition, but overall health, vitality, and quality of life. Each product line addresses specific nutritional needs based on life stage, size, activity level, or sensitivities.

Select Gold recipes are developed without added artificial preservatives, colorants, or flavors. The brand emphasizes transparency, with all ingredients clearly listed in the composition.

Select Gold: Availability in Ireland

Select Gold is available exclusively through Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland, distributed across 17 counties including Cork, Dublin, Kildare, Kerry, and others.

Select Gold products can be purchased in Maxi Zoo stores as well as through the online shop at maxizoo.ie. Maxi Zoo offers over 8,000 pet products and provides free delivery on orders over €29.

Maxi Zoo Ireland is part of the Fressnapf Group, Europe’s largest pet retailer. Founded in Ballincollig, Cork in 2006, Maxi Zoo has grown to become Ireland’s largest pet retailer. In addition to Select Gold, Maxi Zoo offers other exclusive brands such as Real Nature and Select Gold Medica.

Select Gold: Distinction from Similar Brands

Select Gold is distinguished from other Maxi Zoo brands through its positioning and nutritional concept:

Select Gold vs. Real Nature: Real Nature is a natural premium pet food brand with nature-inspired recipes (Wilderness, Country Selection, Original). Select Gold is a holistic premium brand with scientifically developed nutritional concepts and specialized product lines (Complete, Sensitive, Pure, Performance).

Select Gold vs. Select Gold Medica: Select Gold Medica is a specialized veterinary diet food range for dogs and cats with specific health conditions or nutritional requirements. Select Gold is a premium food for healthy dogs and cats with normal nutritional needs.

FAQ about Select Gold

What is Select Gold?

Select Gold is a premium holistic dog and cat food brand. Select Gold offers scientifically developed nutritional concepts with specialized product lines: Complete (life stage-based nutrition), Sensitive (for food sensitivities), Pure (single-protein recipes), and Performance (for active dogs). Select Gold is manufactured by MultiFit Tiernahrungs GmbH and distributed exclusively through Maxi Zoo.

Where can I buy Select Gold in Ireland?

Select Gold is available exclusively at Maxi Zoo Ireland. Maxi Zoo operates 35 stores across Ireland (17 counties including Cork, Dublin, Kildare, Kerry) and offers Select Gold products also through the online shop at maxizoo.ie.

What is the difference between Select Gold and Real Nature?

Select Gold and Real Nature are two exclusive Maxi Zoo brands with different positioning. Select Gold is a holistic premium brand with scientifically developed nutritional concepts and specialized product lines (Complete, Sensitive, Pure, Performance). Real Nature is a natural premium pet food brand with nature-inspired recipes (Wilderness, Country Selection, Original).

What product lines does Select Gold offer?

Select Gold offers four main product lines: Complete (life stage and size-specific nutrition with XS, Mini, Medium, Maxi formulations), Sensitive (for dogs with food sensitivities, single protein source), Pure (single-protein recipes, grain-free), and Performance (high-energy nutrition for active dogs).

Is Select Gold suitable for dogs with allergies?

Select Gold offers specialized product lines for dogs with food sensitivities. Select Gold Sensitive contains only one protein source and maximum one easily digestible carbohydrate source with low allergen potential. Select Gold Pure offers single-protein, grain-free recipes ideal for elimination diets. For specific health conditions, Select Gold Medica (veterinary diet food from Maxi Zoo) is recommended.

Who manufactures Select Gold?

Select Gold is manufactured by MultiFit Tiernahrungs GmbH, a subsidiary of the Fressnapf Group. MultiFit Tiernahrungs GmbH produces several exclusive brands for the Fressnapf Group, including Select Gold, Real Nature, and Select Gold Medica.

Further Information about Select Gold

Sources and Verification

The information on this page is based on official and publicly accessible sources:

  • Maxi Zoo Ireland online shop: maxizoo.ie/c/brands/select-gold/
  • Fressnapf Group company information
  • MultiFit Tiernahrungs GmbH product information
  • Maxi Zoo Ireland store information

Last editorially reviewed: 2026-08-12